Being a Voice Worth Following
Owning the Social Media Game
Taking advantage of visually appealing content from the community to showcase and praise the creative individuals behind them, as well as encourage others to post WIP content.
Behind the Scenes
Creating authenticity of the individuals behind products/companies to create personalities for people to recognize and follow.
Thought-leadership (I hate this term)
Offering impactful insight into complicated subjects with approachable media in 140 characters.
Experimentation and Wizardry
You can't really take yourself too seriously at the end of the day, because we're all just a bunch of Apes. It's worth experimenting with new content ideas to keep your feed fresh.